My journey into animal welfare began with a deep curiosity about why animals behave the way they do.

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My interests quickly grew into a commitment to improving the way we understand and care for them. With a BSc (Hons) in Animal Behaviour and an MSc in Applied Animal Behaviour and Animal Welfare, alongside hands-on experience in rescue, sanctuary work, wildlife research, campaigning, and consultancy. 

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I’ve seen firsthand how often well-intentioned care falls short when it isn’t grounded in science. Impact For Animals was created to bridge that gap. I believe animals deserve more than assumptions or outdated advice. They deserve informed, ethical, species-appropriate care rooted in evidence and compassion.

 

Through education, consultation, and accessible resources, my goal is simple: to help people truly understand animals, so we can give them lives that are not just safe but genuinely good.